The Real Cure is Spreading
Since the 1970s, Hep C has rapidly spread across the globe. There have been many attempts to create a universal cure, and all of them have failed—until now. To announce this medical breakthrough, we’re launching an attention-grabbing campaign that will flip the negative meaning of “spreading” on its head and make it a positive one. Instead of the virus spreading, now the real cure for Hep C will be spreading.
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