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This project is a complete rebrand. What was once “Mediterranean Grill” is now “Modern Middle Eastern”. Why you ask? As Chef Omar explained, “That’s what we do at Pita Chip. It’s Middle Eastern food with a modern twist”.
As Creative Director, I led a team consisting of brand designer Paul Glover, who created Pita Chip’s logo, and food photographer Julie Benedetto, who acted as both photographer and stylist to bring Chef Omar’s artistic vision to life.
Live site: pitachipphilly.com