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Shoes were first. Then glasses. And now, coffee.
When Blake Mycoski started TOMS, he began with a plan to help people in need. He started by introducing a concept he calls “One for One”. When a customer makes a purchase, a donation is made to a person in need.
Buy a bag of TOMS Coffee, and you'll get more than a bag of premium roasted coffee. You’re going to get the satisfaction of knowing that your purchase will provide one week of clean water to a person who desperately needs it.