Dow Jones: Global Campaign
2012
Description
Email Marketing
Fields
Direct Marketing, Digital Marketing
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Pittsburgh Medical Center recruits doctors and scientists from all over the world. Their committment to recruiting top performers is the lifeblood behind UPMC. It is why you should believe in us. After interviewing several doctors and scientists at UPMC, we discovered that their reason for being here was a story worth sharing.Advertising2012 -
Just because you've downloaded the free WSJ iPad app, doesn't mean that you're getting all of their content for free. Actually, you definitely aren't. This email campaign was set out to let free app subscribers know that they only have access to a small portion of the Journal. And, for $3.99 a week, they can change that.Direct Marketing2012 -
Our assignment was to make Corn Nuts top of mind among 14 year old boys. You'll never guess what topic we chose to build the advertising around.Social Media2012 -
If you're a parent, you're well aware that moments in your child's life are moments that will not repeat themselves. That's why having a battery in your camera that you can count on is important to you.Advertising2012 -
This email and display campaign is designed to let current WWD.com subscribers know that the site which they visit multiple times per day, is changing—for the better. After which, we ran a serious of single benefit driven emails and display banners thanran on WWD.comDirect Marketing, Digital Marketing2012 -
This product will allow traders to execute trades with more effiency and speed. We understand the pressure that you're under, and we felt it was appropriate to speak to you with that in mind. The tag line "We speak trader" directly communicates that message.
Advertising2012 -
Social Media campaign for People MagazineSocial Media2012 -
OPEN Plum is a terrific business credit card for some people, and not a very good choice for others. That's why this campaign openly discusses the true value of this Card, and let's the viewer see for themselves if it makes sense. We achieve this through a series of testimonial side by side videos that discuss the positives and negatives of using OPEN.Web Design2012 -
This campaign was part of an exploratory to encourage movie goers to support new ideas. More specifically, the fresh thinking that you'll find at the TriBeCa Film Festival.Advertising2012 -
Print AdvertisingAdvertising2012 -
For American Express Black Card Members, no request is too large, extravagant or creative. The heart of the American Express brand will always extraordinary service. Here are several examples of that service at its very best. This book was mailed globally to every Black Card member. Each story was told by an American Express customer service representative.
Advertising2012 -
Boutique ad agency RNCD (2004) partnered with Cable Positive (An HIV awareness charity) to create spots that would encourage teens to think about each day as opportunity to make a smart choice regarding your body. These aired nationally on cable television and sent viewers to a website where they could ask questions, and get answers.Television2012 -
Social Media campaign for Corn NutsSocial Media, Application Design, Video2012 -
This Sony Digital Imaging DRTV spot pulled twice the expected response from a national cable media buy, and ran for over two years on all major cable networks. In it, we see a man who needs digital imaging help, and we're trying to say that if you can relate to him, then get the guide. Why not? it's Sony, and it's free.Advertising, Art Direction, Copywriting2012